At Maritime Forces Atlantic, while working in the Navy Public Affairs department,  I executed the social media for MARLANT on Facebook and Twitter for three months, increasing engagement and followers. As a government organization, MARLANT required posts to be made in both French and English. Content often required deep, factual research on ships and personnel, which I conducted. 

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        MARLANT used social media for the following purposes:

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• Scheduled weekly tweets: Fitness Monday, Trivia Tuesday, and Throwback Thursday, 

• Events, such as Remembrance Day, Veterans Week, the Halifax Explosion Anniversary, and ship homecomings.

• Promoting feature articles .

• Updates on various vessels while on deployments.

• Promotion of the performances by the Stadacona Band. (Including live broadcasts on Facebook.)

• Ensuring all of the social media accounts (ours and those affiliated with our ships) met National level social media compliance.

• Use of strategic photos, hashtags and tagging.